Posted: May 21, 2018 by: marketing

We recently created a sauce recipe with Crown Bourbon Barrel Aged Maple Syrup and mayonnaise using our Natural Applewood Smoked Sugar RA17052 and Nat FL Smoky Bacon Type RA07048 (check out the recipe here), which then led us to do a bit of research on maple trends that we hope you’ll find useful. Maple refers to the flavor of maple syrup, originally called “sweetwater” by Native Americans. This syrup is a reduction of the sap extracted from the maple tree. Also sourced from this tree’s sap is maple sugar, which is sap that has even more water removed from it. According to data from Technomic, maple is up as a flavor. They attribute the interest in maple to the fact that it is perceived as a more “natural” flavor. Consumer perception data backs this up. When looking at purchase intent, a higher percentage of consumers perceive maple-flavored products as tasty, healthy and natural than pumpkin-flavored products. Print & Social Media Highlights:
  • While scrolling through Pinterest, maple pins appear in a wide variety of food and beverage recipes but especially baked goods. These pins include maple walnut coffee cake, Vermont maple meringues, maple mustard chicken & potatoes, maple pecan baked brie, maple bacon cinnamon rolls, maple-walnut cheesecake, and maple pecan roasted Brussels sprouts.
  • The December 2017 issue of Rachel Ray Every Day features an article for Tipsy Tito’s Maple Syrup. Tito’s Handmade Vodka is combined with maple syrup for complement to pancakes, cupcakes, and even a splash to sweeten your coffee.
  • On the Food Network, 2,271 recipes appear when you search for maple. Recipes include maple-candied bacon, maple oat nut scones, maple-whiskey turkey, bacon, egg and maple grilled cheese,  maple baked beans, maple-roast parsnip, maple bourbon sweet potato pie and maple citrus salad.
Maple on the menu: We’re spotting 948 maple mentions on menus nationwide. Casual Dining is the top restaurant segment, with sandwich, entree and appetizer as the top menu sections with the most maple flavored items. Beverages account for 22% of all maple flavored menu items. Menu Mentions of Note:
  • Maple Chipotle Pulled Pork Sandwich is a 3-hour braised pork served on a Portuguese roll with maple chipotle BBQ sauce at Windjammer.
  • Cedar Salmon with Maple Mustard Glaze includes sauteed spinach and is served with choice of soup or salad at Applebee’s.
  • Maple-bourbon Glazed Pork Porterhouse is served with cheddar bacon stuffed croquettes, crispy bacon Brussels sprouts and apple onion confit from Ram Restaurant & Brewery.
  • Grilled Maple Chicken Salad comprised of organic mixed greens, Maytag blue cheese-pecan spring rolls, sliced apples & pear, candied pecans and maple vinaigrette at Kincaid’s.
Global New Product Introductions:
  • 1,692 maple-flavored new product introductions globally
  • North America is the top global region for maple new product introductions with Europe coming in second.
  • Syrup is the top product sub-category globally for maple flavored new products.
  • Brown sugar is the top flavor paired with maple.
Global Products of Note:
  • The Collective Pear ‘N’ Maple Gourmet Live Yogurt: is a thick and creamy yogurt with a double layer of compote and a Williams pear and maple syrup conserve – Ireland
  • Wild Friends Organic Maple Sunflower Butter: is an all-natural sunflower butter which is made with only four Non GMO and USDA certified Ingredients – Australia
  • Waitrose Maple & Jerk Spiced Gammon: this easy to cook gammon comes in a jerk marinated with sweet potato wedges, peppers and a maple glaze – UK
  • Orion Pocachip Maple Flavored Potato Chips: are made with maple syrup from Canada to give a sweet flavor to the potato chips – South Korea
North America New Product Introductions:
  • 795 maple-flavored new product introductions in North America
  • North America accounts for 47% of all maple flavored new product introductions
  • Syrup is the top product sub-category for maple flavored new products
  • Brown sugar is the top flavor paired with maple
North America Products of Note:
  • Neal Brothers Maple Bacon Kettle Chips: said to be an extremely tasty, addictive combination of  bold smoky bacon and the sweet taste of maple syrup – USA
  • Specially Selected Maple Gourmet Vinaigrette: is an apple cider vinegar and maple syrup combined with a dash of sea salt and black pepper – USA
  • Piccola Cucina Walnutti Maple Walnut Almond Macaroons: these low-sodium macaroons are free from gluten, dairy, grains, soy, yeast, corn and added preservatives – Canada
  • President’s Choice Maple & Rye smoked Atlantic Salmon: is a cold-smoked over natural hardwood and basted with Canadian maple syrup and rye whiskey – Canada
Don’t forget to celebrate these Food Days…
  • May 20 – National Quiche Lorraine Day and National Pick Strawberries Day
  • May 21 – National Strawberries and Cream Day
  • May 22 – National Vanilla Pudding Day
  • May 23 – National Taffy Day
  • May 24 – National Escargot Day
  • May 25 – National Brown-Bag-It Day and National Wine Day
  • May 26 – National Blueberry Cheesecake Day and National Cherry Dessert Day
Sources: https://www.fona.com/flavor-insight-maple-by-the-numbers/